Google’s SEO Starter Guide – An Overview

Learn SEO

Tweet After years of professionals asking Google what makes them happy as far as getting their website indexed and acheiving higher Search Engine Ranking Positions (SERPs), Google released “Google’s SEO Starter Guide” in order to provide information to webmasters to help their Google SEO. The 22 page document provides best practices in the most common [...]

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Keyword Research – Essential for Search Engine Marketing

Search Engine Marketing

Tweet Keyword research is probably the single-most important aspect of achieving successful results in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) campaigns. Whether your keyword research will be used for your organic SEO efforts, or for PPC campaigns, the keywords you choose to try to win will determine the base starting point for [...]

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Introduction to Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC)

Tweet Pay Per Click, or PPC Advertising can be a very quick way to drive targeted search engine traffic to your website. Basically, the PPC model involves choosing an PPC search engine, such as Google Adwords, starting an account, and start receiving traffic to your website. Simple enough, right? Yes, and no. Although you can [...]

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What is Internet Marketing?

Internet Marketing

Tweet If you are new to Internet Marketing, heard some buzz about it, or have been told that it is something that you should be doing, here is an overview to help you understand a little more about marketing your website online. Internet Marketing is, in a nutshell, the practice of gaining visibility of your [...]

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How to Start a Pay-Per-Click (PPC) Internet Marketing Campaign – Part 1

Pay-Per-Click (PPC)

Pay-Per-Click (PPC) internet marketing campaigns can be an immediate source of traffic to your website or blog, and can potentially be a crucial part of your marketing success. Before you jump in head first, though, I would like to provide a general guide on how to go about starting a PPC program.

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Learn SEO Basics with Google’s Updated SEO Starter Guide

Learn SEO

Google has updated the Google SEO Starter Guide since it was first published in 2008. Check out what is new and what SEO best practices you can learn from the guide.

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Optimize Your Landing Pages For Better Conversions

Increasing Conversions

Tweet Whether you are running pay-per-click (PPC) campaigns, other paid advertising, or relying on organic search engine rankings, these tips on optimizing your landing pages will help you to achieve higher conversion rates on your website. Are you getting traffic to your web site, but finding that visitors are not taking any action? The following [...]

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Top Bloggers on Twitter – From Twitterati Top 100 Blogs

Social Media Marketing

Tweet Ever wondered who the top authority bloggers on Twitter are? Well, here are the top 50, according to Twitterati. Twitterati is a Technorati site that shows the latest chatter, top links and top blogs on Twitter. 1. Huffington Post 2. TechCrunch 3. Mashable 4. Gizmodo 5. Engadget 6. BoingBoing 7. Googleblog 8. Lifehacker 9. [...]

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