Search Engine Marketing

Keyword Research – Essential for Search Engine Marketing

by Colorado Internet Marketing on December 3, 2010

Tweet Keyword research is probably the single-most important aspect of achieving successful results in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) campaigns. Whether your keyword research will be used for your organic SEO efforts, or for PPC campaigns, the keywords you choose to try to win will determine the base starting point for [...]

{ 3 comments }

Search Engine Marketing (SEM) – A Quick Overview

by Colorado Internet Marketing on September 14, 2009

Tweet Search Engine Marketing (SEM) is the practice of achieving traffic to your website through search engines by methods including: Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Marketing (SMM), Blogging, Affiliate programs, Email, and link-building, to name a few.

{ 2 comments }