Pay-Per-Click (PPC)

Pay per click (PPC) Campaign Metrics You Should Know

by Colorado Internet Marketing on January 2, 2012

Tweet If you are starting out in PPC marketing, there are some key metrics to pay attention to when measuring the success of your PPC campaigns. I talked in an earlier post about measuring and tweaking your PPC campaigns, so now I will let you know what metrics are important, and what to do with [...]

{ 0 comments }

How to Start a Pay-Per-Click (PPC) Program Part 2

by Colorado Internet Marketing on December 10, 2010

Tweet In part one of “How to start a pay-per-click program”, I discussed the first steps to take in your PPC campaign, which included setting goals, determining your budget, creating your landing page, choosing your ppc program, and choosing keywords and key phrases. I will talk about the next steps to creating a successful PPC [...]

{ 0 comments }

Introduction to Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC)

Tweet Pay Per Click, or PPC Advertising can be a very quick way to drive targeted search engine traffic to your website. Basically, the PPC model involves choosing an PPC search engine, such as Google Adwords, starting an account, and start receiving traffic to your website. Simple enough, right? Yes, and no. Although you can [...]

Read the full article →

How to Start a Pay-Per-Click (PPC) Internet Marketing Campaign – Part 1

Pay-Per-Click (PPC)

Pay-Per-Click (PPC) internet marketing campaigns can be an immediate source of traffic to your website or blog, and can potentially be a crucial part of your marketing success. Before you jump in head first, though, I would like to provide a general guide on how to go about starting a PPC program.

Read the full article →

Optimize Your Landing Pages For Better Conversions

Increasing Conversions

Tweet Whether you are running pay-per-click (PPC) campaigns, other paid advertising, or relying on organic search engine rankings, these tips on optimizing your landing pages will help you to achieve higher conversion rates on your website. Are you getting traffic to your web site, but finding that visitors are not taking any action? The following [...]

Read the full article →

Pay per click (PPC) Campaign Metrics You Should Know

Pay-Per-Click (PPC)

Tweet Metrics to pay attention to when measuring the success of your PPC campaigns. I talked in an earlier post about measuring and tweaking your PPC campaigns, so now I will let you know what metrics are important, and what to do with these metrics in order to improve your campaign. ROI – ROI, or [...]

Read the full article →