Pay per click (PPC) Campaign Metrics You Should Know

by Colorado Internet Marketing on January 2, 2012

Tweet If you are starting out in PPC marketing, there are some key metrics to pay attention to when measuring the success of your PPC campaigns. I talked in an earlier post about measuring and tweaking your PPC campaigns, so now I will let you know what metrics are important, and what to do with [...]

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How to Add the Google +1 Button to Your Website

by Colorado Internet Marketing on August 8, 2011

Tweet Adding the Google +1 button to your web pages is really very simple. To help promote your page via the +1 button, follow the instructions below. You can also watch the quick Google+1 introduction video below to learn more about why you might want to consider adding the plus one button. Generate the Google [...]

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OK, You Don’t Need SEO

Search Engine Optimization (SEO)

Tweet Okay, so you are a CEO or business owner who has been approached by an internet marketing company or have read about SEO. I have met you. You are doing just fine, and improving your visibility in the search engines just isn’t for you. It’s too expensive anyways. You are probably right, why would [...]

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How to Optimize Your Page Titles and Descriptions

Search Engine Optimization (SEO)

Tweet If someone were to ask me, “If I were to do only one thing to SEO my website, what would you suggest”, I would, of course, respond “There is not just one thing that you can do that will magically optimize your website to get higher search engine rankings, but….”. If you were to [...]

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Usability and Your Internet Marketing Strategy

Internet Marketing

Tweet Website owners know the importance of marketing their website online in order to receive more targeted traffic through Search Engine Optimization (SEO) and Search Engine Marketing (SEM), but oftentimes, usability is not even factored in to the equation. Unfortunately, when all of your internet marketing efforts still don’t seem to be increasing sales or [...]

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5 Great Resources for Learning SEO

Learn SEO

Tweet There are a good number of resources available to learn SEO, both free, and paid. These resources can help you to find information about how to optimize your website to running PPC programs. Learning SEO is helpful if you want to achieve higher search engine rankings for your website or blog, or if you [...]

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Anchor Text Optimization for Higher Search Engine Rankings

Search Engine Optimization (SEO)

Tweet Optimizing your anchor text for links within your website and for incoming links to your website is an important element to implement into your SEO strategy to get higher rankings in the search engines. The anchor text is the text that is hyperlinked on your page as in the following: anchor text optimization. The [...]

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How to Start a Pay-Per-Click (PPC) Program Part 2

Pay-Per-Click (PPC)

Tweet In part one of “How to start a pay-per-click program”, I discussed the first steps to take in your PPC campaign, which included setting goals, determining your budget, creating your landing page, choosing your ppc program, and choosing keywords and key phrases. I will talk about the next steps to creating a successful PPC [...]

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